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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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IN MOTION: UK ADVERTISING’S DIGITAL REVOLUTION

/ June 5th 2019 / Matthew Evans
Ad Pays Series Online Advertising

Our new report Advertising Pays 7: UK Advertising’s Digital Revolution, from UK advertising’s think tank Credos in partnership with Enders Analysis, reveals the extent of growth and scale of the UK online advertising market on the world stage over the last 25 years.

We have created a special animation to celebrate the launch of the report and to give year-by-year highlights of the exciting story of UK advertising’s digital revolution.

 

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