Meet the UK Young Lions Marketers Winners

Holly Tavana and Maria Coyle of Tesco won the Marketers’ competition with their campaign brief that judges roundly praised for being well-targeted, realistic and with a solid strategy that cleverly played to the industry’s fascination with its own work. View their winning entry here.

Holly Tavana, Campaign Assistant, Tesco

My friends would describe me as enthusiastic and positive. I’ll bring boundless energy to any situation and will most likely bake you a cake too. I’ve spent time working agency and client side but have loved the last year the most working on Tesco food campaigns.

Maria Coyle, Campaign Assistant, Tesco

Being on the ‘behind-the-scenes’ side of the nation’s favourite brands is why I got into advertising and working on Tesco’s Christmas campaigns certainly satisfies this. With agency and client-side roles under my belt, I’ve found that experience of both sides of the campaign brief is a gift I can use wisely!

What does it mean to you to be representing the UK at Cannes Lions this summer? 

‘Imagine if we get to go Cannes,’ we said to each other after submitting our entry. Now that image has become a reality and we’re off to Cannes, representing the UK. We’re excited to not only soak up the experience, but to demonstrate our homegrown talent on a global stage.

The Competition brief was to choose one or more of the below objectives to create a compelling case that will move the timeTo campaign forwards.

• To find new ways to encourage more companies to sign up to the timeTo Code of Conduct and to show how a company plans to embed the Code into its organisation (as it is not enough to merely sign up as a token gesture)
• To call on the existing companies who have signed up to the Code to demonstrate how they are actively implementing the code in their organisations or how they plan to
• To fully empower the victims of sexual harassment and educate them on where and how they can get support
• To encourage a culture where sexual harassment of any kind simply is not acceptable and, by doing so, support witnesses or bystanders to call it out as such without fear of reprisal