The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Cannes Lions Masterclass Showreel

/ March 14th 2019
Events

As part of the Advertising Association’s newly undertaken role as the UK representative for the Cannes Lions, we dedicated the second half of the day at our annual LEAD conference in London to a duo of Cannes Lions-related activities.

The first, UK Advertising Needs You, was a series of presentations from industry experts about how the advertising sector needs new blood in order to thrive. The second was a more in-depth look at how past winners have succeeded at the Cannes Lions – and how the participants can do the same.

Header image via Bronac McNeill

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