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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Will a Brexit deal be reached?

/ September 3rd 2020 / Noa Cohen
Brexit and Trade Policy News

The clock remains ticking on UK – EU negotiations and without an agreement in place before the end of the transition period, UK-EU trade arrangements will revert to WTO rules.

The transition period will end on 31 December 2020, but the EU has insisted that a deal must be negotiated by 31 October, giving it sufficient time for EU parliament and Member State ratification. A draft EU ratification timeline indicates that the EU would like an agreed legal text even earlier, by the beginning of October, to allow time for legal and linguistic revisions.

The September round, beginning 7 September may be the ‘make or break’ moment.

The House of Commons Library have published a useful blog, linked here, which lays out the timeline of the process and major sticking points which will need to be resolved to reach an agreement.

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