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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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MEMBER CONTENT

Front Foot Insight Session – The rise of outdoor augmented reality and its impact on OOH

/ April 1st 2021
Front Foot

Our latest Front Foot Insight Session – The rise of outdoor augmented reality and its impact on OOH – Chaired by Claire Kimber, Group Innovation Director, Posterscope we heard from Dominic Collins, CEO & Co-Founder, Darabase; Will Scougal, Global Director, Snap; Simon Barker, Partner, Freeth’s and Catherine Morgan, Director of Ocean Labs, Ocean Outdoor. The session covers;

  • What is location-based AR and how it can be used to drive growth post COVID?
  • AR as a core part of your media mix.
  • What are the key consideration for Brands and Agencies planning AR campaigns?
  • Using the OOH model as a template for location based AR and how the CAP code applies.
  • Tech review – Latest developments in AR and common myths exposed.

Please follow this link to watch the session (code: AAFrontFoot21)

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