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UK advertising is renowned for bringing fresh and creative thinking to any brief and that was certainly true down at the Piazza at Cannes Lions this week, where a special #CreativityIsGREAT photo booth, brought the British weather to the Riviera by making it rain in Cannes for the duration of the international festival of creativity.
As soon as Cannes Lions opened at 9.30am the first excited delegates lined up to get their photo taken beneath the rain, sheltered by a red, white and blue umbrella and accompanied by a selection of special UK-themed props to add to the fun. Those getting their photo take also received an instant memento of the occasion via a photo printout.
This very special installation is a festival-first and aims to demonstrate the strength, creativity and quirkiness that epitomises UK advertising and makes us such a success on the world stage. It is a collaboration of the UK Cannes Lions Working Group that includes the AA, Channel 4, Clear Channel, DIT, Framestore, London & Partners, M&C Saatchi, Newsworks – see an image of some of the group above.
If you’re at the Lions this week, come on down and feel the rain at our very own Cannes-did Camera experience!
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