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Yesterday morning, the All In Summit took place, where we revealed the results of the All In Census – the largest ever study of our workforce that gathered data from 16,500+ professionals – and our dedicated All In Action Plan, for the very first time.
The morning featured a welcome by Kathryn Jacob OBE, Chair of the Inclusion Working Group and CEO of Pearl & Dean; a review and reveal of the results by our very own Sharon Lloyd Barnes and Amy Cashman of Kantar; a speech by Caroline Dinenage, Minister for Digital and Culture at DCMS, on how Government will support and build on the Action Plan; a panel session on each of the All In Actions; an exclusive preview of the results of ITV and DECA’s recently commissioned research into representation in TV advertising; and closing remarks by our Chief Executive, Stephen Woodford.
It was a fantastic virtual event which was genuinely inspiring, interesting and engaging, and was attended by over 600 people from across our industry. A huge thanks goes to all of our speakers, our partners – BRiM and ITV – and of course, all who attended.
It doesn’t stop here though – we must keep the momentum going and work together to build a workplace where everyone feels they belong. Keep reading to find out how you can get involved and take action…
Following the results of the All In Census, we have produced a dedicated report, where you can learn more about the findings and also find three big areas of focus that have been set out for the industry to achieve greater inclusivity. You can download the report from our brand new All In Hub, here, where you can also find the All In Directory – a showcase of industry initiatives that recruit, support and advance diverse talent – and more on each of the Actions which you can see below.
The actions that we are asking the industry to undertake are:
Action 1: To improve the experience & representation of Black talent, which includes downloading and adopting the BRiM (Black Representation in Marketing) framework. From the All In Census we found that one in three of our Black colleagues in advertising don’t feel they belong in our industry, and this has to change.
Action 2: To improve the experience & representation of disabled talent, which includes auditing your company website to ensure it is accessible to all. This must happen in order to retain this talent – one in five advertising practitioners with a disability are likely to leave their company.
Action 3: To improve the experience & representation of talent from working class backgrounds, which includes adopting the social mobility toolkit once it has been published. Our findings revealed that people from a professional/privileged background outnumber working class people by almost two to one – we need to open up our industry to all.
The results of the All In Census and the dedicated Action Plan have been covered widely in the media in titles such as Campaign, Mediatel (including an op-ed by Jan Gooding here), BITE, Marketing Week, The Drum and Ad Week.
In other news this week, The IPA has launched its new Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.
The Charter addresses one of the five core areas in our Ad Net Zero initiative – Action 3: To curb emissions from media planning, buying and distribution. Alongside the calculator, it provides additional guidance via reports, research and recommendations for industry initiatives such as AdGreen and #ChangeTheBrief, to help reduce the carbon impact of agency operations and influence the work that media agencies produce for clients and aims to advance the industry’s sustainability goals through an ongoing programme of research, education and events.
The Media Climate Charter is housed on a new IPA hub, which you can take a look at here. You can read more on the launch here.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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