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Earlier today (11 May 2021) the Government’s legislative priorities for the coming session were laid out in the Queen’s Speech and it announced its intention to introduce a 9pm watershed on HFSS advertising on TV and a total ban online through the Health and Care Bill.
Advertising Association Chief Executive Stephen Woodford has made the following comment:
“We are dismayed at the Government’s decision, announced in today’s Queen’s Speech, that it is going to press ahead with a 9pm watershed and total online ban on HFSS advertising. The Government’s own evidence shows that such measures will be ineffective in tackling obesity. The country needs balanced, consistent and well-evidenced policy interventions that will make a positive difference. The 9pm watershed and online ban will not reduce obesity levels, but will damage business and innovation and put jobs at risk.”
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