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For our research into UK advertising’s social contribution – the theme of our Advertising Pays 8 report – we polled consumers, and separately surveyed the ad industry.
Our work with consumers sought to understand our industry’s social contribution as driver of public trust in advertising. We wanted to know more about their current perceptions of advertising’s social contribution, the impact it has in people’s lives, and what they expect from the industry in future.
You can watch our dedicated Advertising Pays 8 video below or here.
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