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AdGreen was launched in September 2020 with two clear aims: to measure advertising production carbon footprints allowing project teams to understand which activities have the biggest impact, and to empower the industry to reduce emissions and move to zero carbon / zero waste. Provided free at the point of use, the project comprises of training and renewable energy and offsetting schemes, with a carbon calculator and certification scheme following later in 2021.
AdGreen has launched in the UK but with global ambition to enable the industry, wherever the activity is, to act for a sustainable future.
More information on AdGreen can be found here: www.weareadgreen.org
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