The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Shots from our Advertising Pays 7 Preview Dinner

/ May 28th 2019 / Ellie Mason
Ad Pays Series Events

On Thursday 23 May we held a Front Foot dinner, supported by Google, where members of the network gathered for an exclusive preview of the next in our Advertising Pays series – Advertising Pays 7, on the story of the digitalisation of UK advertising which will be launching in the coming weeks.

The evening also featured a panel which was facilitated by our Chief Executive Stephen Woodford and included Ronan Harris, VP, Google UK & Ireland, Karen Fraser MBE, Director of Credos, Claire Enders, Founder of Enders Analysis and Tracy De Groose, Executive Chair of Newsworks.

This latest report from Credos, the UK advertising think tank, will launch at IAB Engage on June 5. 

You can find a gallery of images from the dinner below:

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