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John McPartland and Zack Gardner of Havas Lynx took the prize for Print with their striking advertisement that our judges loved for the way it drew on an agency landscape to put the viewer in the shoes of all 3 target audiences – the perpetrator, the potential victim and the bystander. View their work here.
John McPartland, Art Director, Havas Lynx
John is a Deputy Creative Director from Manchester.
With 8 years’ advertising experience under his belt, he’s driven by the big idea and beautiful craft. He has a beard, 2 kids, greying hair (no correlation) and 17 of the same black t-shirt.
Zack Gardner, Copywriter, Havas Lynx
Zack is a Creative Copywriter. An Edinburgh native with 3 years’ advertising experience, he enjoys football, tennis and writing about himself in the 3rd person. When he was 11, former world snooker champion John Parrot told him to “p*** off’ at Kelso Races. He deserved it.
What does it mean to you to be representing the UK at Cannes Lions this summer?
Representing the UK means the world to us.
As fairly below-par athletes, hailing from Scotland and England,
it’s nice to finally set aside the rivalry and get a cap together.
We’re proud, excited and can’t wait to get to Cannes.
Fingers crossed it’s coming home!
The Competition brief was to choose one or more of the below objectives to create a compelling case that will move the timeTo campaign forwards.
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