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The Advertising Association represented the UK’s advertising industry as part of the Cairncross Review and totally supports the need for the long-term sustainability of quality independent journalism.
When it comes to the specifics of the online advertising market, we believe, as always, that any work in this area must be proportionate and evidence-based, ultimately to ensure that everyone in the advertising eco-system – advertiser, agency, media or tech company – makes the right contribution to help businesses and our economy grow.
The UK leads the world both in the quality of its journalism and as an innovative and highly developed digital advertising market and it’s in everyone’s interest to find the right long-term and relationships between to ensure both go from strength to strength.
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