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The UK and London particularly is a global hub for creative advertising, media and digital tech services. We intend to keep it that way.
We have set up a “Promote UK” group, chaired by the IPA’s Director of Marketing, Janet Hull. This group comprises Department for International Trade officials and industry, including the IPA and some of its members, the APA and some of its members, MRS and IAB. We are working in partnership with the DIT to sustain the UK advertising sector’s global competitive advantage.
The objectives of the partnership are:
• To promote the UK as the global centre for advertising and marketing services.
• To boost exports of services and inward investment by driving business from international clients to UK businesses.
• To target the right markets, supported by Government resources.
Look out for more coming soon on our work with “Promote UK”
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