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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Public Trust in Advertising

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Our mission to rebuild public trust in advertising is ongoing. For our industry, it is the most crucial issue we face and we are committed to working with our members and peers on a system change that will help to rebuild its decline.

Here you will find updates on our work in this field. If you are a member, you will be able to find and read a number of reports that we have produced which are dedicated to achieving this goal. You will also be able to watch our Trust in Advertising film, which formed part of Credos’ research alongside Craft, where they spoke to 60 people up and down the country to observe how they interact with advertising in their daily lives.

Keep checking back on this section for updates.

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