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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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High Fat, Salt & Sugar Advertising

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The advertising of food and drink high in fat, salt or sugar (HFSS) has been an important issue for the Advertising Association for over 20 years.

Since 2008, when the restrictions on the advertising of these products were first introduced, we have advocated industry’s position both to Government and in the media regarding the rights and responsibilities of advertising HFSS food and drink to the consumer. The UK today has some of the strictest rules in the world governing the advertising of HFSS food  and drink, especially to children.

In this section, you will find information and resources outlining our position, especially in the context of Government plans for further restrictions on the advertising of HFSS products.

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