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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Gambling Advertising

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Here you can find recent updates on our work on gambling advertising.

Gambling advertising was liberalised under the Gambling Act (2005) and must be undertaken in a socially responsible manner. It is regulated by the B/CAP Codes.

Our work on gambling advertising is currently focused on the Government’s ongoing Review of the Gambling Act (2005). Our Gambling Advertising Working Group will inform our response to the Call for Evidence.

In light of research published by GambleAware, CAP are currently reviewing rules on gambling advertising to further limit their appeal to under-18s and vulnerable adults.

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