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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Advertising and the Economy

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In this section you will find information on our work regarding advertising and the economy.

This mainly includes news on our AA/WARC Expenditure Reports, which reveal adspend figures and are published every quarter. Impartial and independent of any media channel or agency affiliation, the AA/WARC Expenditure Reports are the only source of historical quarterly adspend data and forecast for the different media for the coming eight quarters.

You will also find various other articles on the UK as a global hub for advertising, Brexit, and statements on economic recovery from the Coronavirus pandemic.

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