Going Global Masterclass

UKAEG wants to encourage businesses from right across the UK to go global.

The Going Global Masterclass is a special event aimed at any UK advertising and marketing services business which has ambitions to build its international revenue through new business in new markets.

It is a free online session where company leaders will share their strategies and success stories about doing business with other countries and answer attendees’ questions. It will provide insights into how the Department for International Trade and the UK Advertising Export Group (UKAEG) are successfully creating profiling and lead generation opportunities for businesses.

Speakers include:

• Marie Owen, CEO, LS Productions based in Scotland
• Jamie Sergeant, Global CEO, Crowd based in the South East
• Zaid Al-Zaidy, CEO, The Beyond Collective based in London
• Andy Cooper, Director, Draw & Code based in Liverpool
• Janet Hull OBE, Chair of UKAEG & Director of Marketing Strategy, IPA
• Aisling Conlon, Marketing Manager, UKAEG

Key takeaways:

• A framework to build an international business development strategy.
• Common mistakes & pitfalls and success stories
• Opportunities to capitalise on support from DIT and the UKAEG

The Going Global Masterclass is part of UK advertising’s third annual Exports Month in a boost to the industry’s global ambitions as it looks forward to recovery from the Covid-19 pandemic and new trading relationships overseas. The campaign is led by the UKAEG, the advertising industry partnership run by the Advertising Association, the IPA, APA, DMA, London & Partners and the Creative Industries Council.

Find out more about UKAEG here