Cannes Lions

Every year, Cannes Lions explores the value of creativity in branded communications: from product and service development to the creative strategy, execution and impact. The five-day festival and awards provides the industry with access to beautiful new ideas, pioneering consumer research and emerging technologies which will help make and shape popular culture.

The Advertising Association is proud to be the UK representative for the world’s biggest festival of creativity, Cannes Lions, this summer.

The decision to take on this role came as we approached Brexit – how we showcase UK advertising on the world stage in the coming years will be central to our future success. This initiative is underway in partnership with the Department for International Trade which has committed funding to ensure our industry can present our very best front at Cannes next summer.

We are busy working with our industry partners – Channel 4, Clear Channel, Framestore and M&C Saatchi –  on how we can really help UK advertising stand out at the 2019 Festival.

Our role is to help our industry – UK media, agencies and brands – get the very best from the Festival and, by doing so, cement our position as the global centre for creative excellence in advertising.

As the UK representative, we will be responsible for the jurors from the UK creativity community, for our Young Lions teams competing on the world stage against other territories, for the individuals attending the Roger Hatchuel Academy, and, most importantly, how we present the best of UK advertising to the rest of the world. We are also determined to bring back the very best of Cannes Lions and share it with the widest audience possible across our industry to promote the importance of creative excellence in everything we do.