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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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International Journal of Advertising (IJA)

/ March 10th 2021
International Journal of Advertising (IJA)

 

 

 

 

Did you know that we publish the International Journal of Advertising (IJA)?

The IJA publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes:

  • Advertising and media
  • Direct marketing
  • Sales promotions
  • Sponsorship
  • Public relations
  • Integrated marketing communications.

As a member you have access to some of the articles in the journal! Please click here to access the journal.

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