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In an era of commitment to gender equality, diversity and inclusion, the traditional definitions and expectations of masculinity are being rewritten. Men feel challenged, confused, and conflicted, but are also rejecting stereotypes and adopting new roles. Despite this, there is a hesitation in culture and politics to acknowledge the trend and nurture the necessary conversation. So, who will fill the void? One answer might surprise you: Brands.
Jae Goodman, CEO of Observatory, a Stagwell and CAA company, will sit down with Micky Onvural, CEO of Bonobos, to discuss how they were able to address the need to facilitate the new masculinity conversation head-on through their “#EvolveTheDefinition” campaign, which was voted 2018 YouTube Ad of the Year “That Rewrites the Rules.”
Date: 20 Jun 2019
Location: Audi A, Palais I
Timings: 14:30 - 15:00
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