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With a slew of businesses now slapping a rainbow flag on their logo once a year in recognition of the powerful pink pound, this session will show you how can to avoid the pitfalls of pink-washing in your communications, and instead build long-lasting, meaningful relationships with the LGBT+ community.
Join the Gay Times, Mars, and Karmarama part of Accenture Interactive, as they discuss how the creative industry can forge better connections between businesses and a community that historically has been ignored, misrepresented, and, more recently, leveraged with cynicism. They’ll show how as an industry we can push for progress in better representation, fight LGBT+ stigma at a global level, and do it with authenticity.
Date: 17 Jun 2019
Location: The Terrace Stage, The Terrace
Timings: 15:30 - 16:00
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