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How Drinking and Driving Can Be Good for Your Health

Jun 18
About The Event

If you don’t build a strong pharma brand then you’ve no chance. The loss of exclusivity countdown starts straight away and only a strong brand can generate loyalty and protect profits. In this talk we’ll show how Absolut and Audi take the right kind of risks to strengthen their brand – protecting them from much cheaper alternatives and competitor innovation. We will draw parallels and offer suggestions on what healthcare brands can learn from these successful consumer brands.

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Date: 18 Jun 2019
Location: Healthcare Insights Stage, Palais II
Timings: 15:45 - 16:15

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