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In recent months, AI researchers have begun to coalesce around principles that will help technology companies avoid creating intelligent systems that reinforce the inequities and biases of today. But advertising has largely been excluded from the conversation about the development of ethical AI. As one of the first industries to be transformed by this technology, we need to wrestle with the implications and the responsibilities it creates while we still have time to align on standards for how it should be used. In this presentation, Andrew Shebbeare, co-founder and chief product officer at Essence, will introduce a framework for thinking about ethical advertising in the intelligent era – the most complex set of issues our industry has ever faced.
Date: 20 Jun 2019
Location: Interactive Stage, Palais II
Timings: 14:00 - 14:30
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