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Wendy’s was the original challenger brand in the fast-food market. But in recent years it has undergone a transformation – from old-fashioned “legacy” brand to sassy, outspoken cultural sensation and darling of the internet.
Known today for its product innovations, quick-witted social content and even a hip hop mixtape, Wendy’s was named the world’s most innovative company in social media for 2019 by Fast Company.
Outstanding creativity and results for clients are at the heart of WPP’s own radical evolution. Join us as Mark Read leads a discussion with Kurt Kane, Chief Concept and Marketing Officer at Wendy’s, and Debbi Vandeven, Global Chief Creative Officer of VMLY&R, to explore the award-winning work behind the reinvention of the Wendy’s brand.
Date: 19 Jun 2019
Location: Lumiere Theatre, Palais I
Timings: 14:00 - 14:45
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