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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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A New Guard, How to Connect

Jun 18
About The Event

This panel will discuss the motivations and values of the Millennial and Generation Z consumer. Their ambitious aspirations of daily personal fulfilment require a new approach for brands looking to connect. The panel will share research and insights that will help brands better understand how to reach this increasingly important audience in a meaningful way.

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Date: 18 Jun 2019
Location: Jetee Albert Edouard, Le Vieux Port, 06400, Cannes
Timings: 18:00-20:00

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