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Lucy Jameson, Founder UnCommon Creative Studio will talk about the fashion brand Collusion as a blueprint for a modern challenger brand, breaking all the rules of fashion to the acclaim of international media. She will discuss how influencers were used in a radical new way. Tackling representation, gender, sustainability, but all at an affordable price point. Neil Dawson, CSO of Publicis Sapient will discuss Understanding The Value of Customer Experience, the new game for brands in the post-digital era, bringing new opportunities to engage customers directly, but also new rules and new questions. Neil highlights new research looking at evidence for investing in Customer Experience and how it works from a customer perspective, together driving return on Customer Experience.
Date: 19 Jun 2019
Location: Makers Lab, Palais II
Timings: 12:00 - 13:00
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