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A session to open the mind to the creative possibilities of new technology and platforms, and their infinite opportunities. makemepulse will select a handful of previous Cannes Lions winning brilliant ideas and expand them into the world of emerging tech. The idea is not to replace them, but to take the original magic and sentiment that makes that awarded work so special, and broaden it’s reach using technology to enhance their greatness. The session also shows how including emerging tech at the very beginning of the ideation process – rather than at the end – will help brands achieve a greater audience reach and engagement.
Date: 21 Jun 2019
Location: Makers Lab, Palais II
Timings: 11:45 - 13:15
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