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Creativity: it’s what agencies do. With a variety of clients to keep easily-bored creatives entertained, creative cultures nurtured over decades, and management who understand creativity is the very product they sell, for more than a century agencies are where brands have gone to find the big, bold idea. But advertisers are now recognising the benefits of bringing creativity in-house. They say it’s faster, cheaper and – with their superior brand knowledge – simply better. The question is no longer: should we in-house? That ship has sailed.
Date: 20 Jun 2019
Location: Debussy Theatre, Palais I
Timings: 12:00 - 12:45
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