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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Conversations that Shape Culture: The Participation Playbook

Jun 17
About The Event

From #LetsGetThisBread to the ‘Don’t Say It’ meme and Elon Musk’s tweets, nobody knows what fuels today’s cultural conversation better than Twitter. Whatever you heard, you heard it first in a tweet – and then added your two cents. But what does it take for brands to break through the noise? How do you become a global talking point – for the right reasons? And what are the audience behaviors that drive culture-defining moments? Twitter has partnered with Contagious, analysing the past five years of Cannes Lions winners to answer these questions and more. Join us to find out how the Participation Playbook can supercharge your next campaign launch.

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Date: 17 Jun 2019
Location: Debussy Theatre, Palais I
Timings: 11:00 - 11:30

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