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No one should have to relive the horror of a second heart attack. Delivering this simple message to cardiologists was anything but straight forward.
The Attack is a HCP blockbuster. A man is swimming, its shot like Jaws. There’s suspense in the air. With quick dramatic cuts he recalls the horror of what we presume is a shark attack.
This session goes behind the scenes of Astra Zeneca’s Lion-winning film and how saying ‘no’, nicely, opened-up a whole new tranche of creative opportunities.
It will explore the collaboration between client, agency and production company, enlightening the audience about the craft, bravery and stupidity of pushing the boundaries of what’s possible in HCP engagement.
Date: 18 Jun 2019
Location: Behind the Work Stage, Palais II
Timings: 14:00 - 14:30
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