Rebuilding Public Trust in Advertising

Biography

Paul Bainsfair’s 34 years of agency experience began at Saatchi & Saatchi in 1977 where he started as an account executive and rose to being its CEO within ten years. After successfully steering the agency through the recession, and with the agency at the top of the new business league table, he left to co-found Bainsfair Sharkey Trott with John Sharkey and Dave Trott in 1991. Widely recognised as one of London’s most successful independent agencies during the 1990s, BST was eventually sold to Omnicom in 1998. Between 1999 and 2009 he took on various senior, UK and European facing roles at TBWA, which included: a merger and acquisition programme; direct responsibility for 35 offices and 3,000 staff; and TBWA being named Best Global Network in 2003 and 2006. In 2008 he moved on again to become Non-Executive Chairman at Lean Mean Fighting Machine. In January 2009 he joined Iris, the UK’s largest independent integrated agency, first as Partner and CEO of Iris Europe and then as Chairman of Iris Worldwide. Paul became Director General of the Institute of Practitioners in Advertising (IPA) at the end of July 2011. Paul is a Fellow of the IPA and also a graduate of IPA Stage 5 (Professor Peter Doyle). Paul is an advertising graduate of Watford College and a graduate of Omnicom’s Harvard Faculty Leadership Programme. He describes himself as an adman and a farmer. He is married to Sophie and has three children, Bruno, Ted and Phoebe. They live in Holland Park and Wiltshire.

What does it mean to you to be representing the UK at Cannes Lions this summer?

Cannes is the Olympics of advertising. It provides a unique opportunity for our global industry to get together to celebrate the crème de la crème of creativity and to share latest developments, advances and concerns affecting our various countries. From trust to effectiveness to brand value, we will be putting the important issues in the spotlight.

Biography

Phil is Director General of ISBA, the voice of British advertisers. His broad marketing and general management career spans packaged goods, grocery retail, consultancy and marketing technology start-ups.  He is also the Chair of the Marketing Group of Great Britain.

He spent 10 years at Kraft, latterly as Vice President, Strategy for Western Europe. He was Marketing & Trading Director for Kwiksave before joining the board of Somerfield as Group Marketing Director. He joined Camelot, the National Lottery operator in 2002, becoming Commercial and Operations Director before being appointed Managing Director of Musgrave GB in 2007.

He was Commercial Director for the 1,000 boat Thames Diamond Jubilee Pageant in 2012.

Phil has also worked on a number of early stage and start-up digital businesses, most recently with Ecrebo, the Point of Sale marketing specialist.

He has a degree in Classics from Jesus College, Oxford and is married with five children.

What does it mean to you to be representing the UK at Cannes Lions this summer?

Cannes is powered by conversation. And you meet people you simply don’t come across normally. For ISBA, we need to have those conversations and communicate the challenge with accountability and trust that the industry faces. A really positivething about Cannes is that it enables fascinating informal conversations to emerge alongside the more structured meetings and events.

This year? This year I’m looking forward to seeing the Festival’s response to the demand to take more concerted action on climate change.

In Cannes

Phil spoke at the ‘Rebuilding public trust in advertising’ on Wednesday 19th June.

Biography

Stephen leads the Advertising Association, which is the UK representative for Cannes Lions this year. As such, Stephen will be playing a leading role in the UK advertising’s involvement and activities at the festival.

Stephen was appointed CEO of the Advertising Association in September 2016. Having held management roles in three agencies (Leo Burnett, WCRS/Engine and DDB/adam&eveDDB), Stephen currently chairs youth marketing agency Livity. He was recently Chairman of Lexis PR and a founder and director of U, a challenger to conventional banks.

Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and transformed its professional qualifications for new industry entrants, which over 15,000 people have now sat and passed.

In Cannes

Stephen spoke at the ‘House of Commons in Cannes’ event on Tuesday 18th June and the ‘Where do you Draw the Line’ and ‘Rebuilding Public Trust in Advertising’ events on Wednesday 19th June.

Biography

As the managing director of the DMA, the UK trade body for the data and marketing industry led by customer-first principles and a Code of ethics, Rachel works closely with many of the UK’s most forward thinking agencies, brands and tech companies to promote a truly customer-centric approach to marketing.

With a passion for authenticity and diversity, Rachel is responsible for leading the DMA’s key industry initiatives – including the Value of Data, the DMA Awards, the Campaign for great British creativity and Responsible Marketing campaign.

Rachel is a member of the CAP Board, the Advertising Association’s Trust working party and the ICO consumer education advisory group.

Biography

Karen Stacey is Digital Cinema Media’s CEO, overseeing the transformation of cinema’s role in the modern media mix to raise the medium’s profile and position it as THE BEST SEAT IN MEDIA.

Karen’s business strategy is grounded in the belief that cinema’s core proposition is getting stronger in this cluttered world where growing trust and creating impact for a brand is at a premium. Since joining DCM in 2015 she has successfully created a vision which has repositioned cinema as a lead AV medium, expanding the business to deliver sustainable long-term growth for four consecutive years.

Karen has worked in the media industry for over 25 years, holding senior positions at Bauer Media UK and Channel 4. She is also a member of WACL (Women In Advertising and Communications, London), The Marketing Society, is President of The Solus Club in 2019, a keen supporter of NABS and a member of the Advertising Association’s Front Foot Committee. In 2016, Karen was also honoured as one of the Ad Age’s Women to Watch Europe.

In Cannes

Karen spoke at the ‘Rebuilding Public Trust in Advertising’ event on Wednesday 19th June.